
The Apple Watch isn’t going on
sale until next year, but already everyone from Wall Street analysts to
luxury fashion executives is trying to handicap future sales of the
ground breaking device. Among the finance set, estimates range from a few million to almost 40 million in the first year of sales.
“The detail that went into the design, including the watch bands, is
impressive and not fully appreciated yet,” UBS analyst Steven Milunovich
wrote in his assessment of the watch. He sees 24 million sold in the
first year and 40 million in the next year.
One of the most optimistic
analysts, Brian White of Cantor Fitzgerald, expects Apple will sell 37
million watches in the first year, outpacing the 20 million iPads sold
in the tablet’s first 12 months. “We believe Apple Watch will prove to
be a home run with the fastest, new product, first-year unit sales
volume in the company’s history,” Fitzgerald said last month on CNBC.