In the past several years, mobile
technology has simplified a wide range of the cumbersome,
time-consuming, and unpleasant chores required of the professional
class.
There’s Homejoy to clean your apartment, Uber and Lyft to hail a cab, and more food delivery apps than you can count.
But for all of the solutions
created to improve the lifestyles of affluent urbanites, finding a job —
the initial step that makes such a lifestyle possible — remains a
lengthy and universally miserable process.
Sure, massive job boards like
Monster and CareerBuilder alert us to an unprecedented number of
potential openings — but who wants to give up hours of their precious
leisure time crafting the perfect cover letter, only to submit the
application into the Internet equivalent of a black hole?
And while LinkedIn makes
countless powerful people available for networking, the site is not
perfect, especially for those who don’t have the time or the moxie to
take advantage of it.
The result is that many would-be
job seekers, lots of them talented and capable, choose not to bother
until their current jobs become too bleak to bear. Or at least that is what they have done until now.
In the past year, a new crop of
apps has sprung up with the goal of hacking the job search for a new
generation of professionals — one that is constantly on the lookout for
the next opportunity and never very far from a mobile phone.
A job listing for Yahoo! on Switch. (Aaron Taube/Business Insider)
"We’re trying to liberate passive job seekers," says Yarden Tadmor, founder and CEO of the New York City job-hunting app Switch. “Eventually, what we’re trying to create is an environment that connects people with companies and hiring managers.”
Switch, which went live this past
summer, was inspired by Tadmor’s experience hiring for teams at several
media technology companies, including the content recommendation engine
Taboola.
In those roles, he became
frustrated by the average $25,000 placement fee recruiters claimed every
time they helped him make a hire and the problems that came from
working with multiple headhunters at the same time.
Switch cuts out the middle man by asking New York City-based media and tech companies to post jobs directly for job seekers.
The app is described as a sort of
“Tinder for jobs” because users, who appear anonymous to companies, are
able to swipe left or right to indicate whether they are interested in
the jobs Switch recommends to them.
If the company is interested in
the applicant based on the LinkedIn profile he or she has uploaded to
Switch, then the two parties can begin a text conversation. As it turns out, Tinder’s
location-based, double opt-in technology, in which both parties must
approve of the other before contact is initiated, has been almost as
revolutionary in the jobs space as it has been in the dating realm.
Switch shares its “Tinder for jobs” distinction with several other apps, including Blonk and Jobr, and there are also several “Tinder for networking” apps, like Weave and Coffee.
"Tinder and Uber have shown that
location is important, and that being able to match-make with people
near you is a solvable problem," explains Weave founder Brian Ma.
"Taking it to the careers space is a logical next step."
The
team behind stealth job-search app Poacht. From left: intern Peter
Devine, co-founder and CEO Maisie Devine, and co-founder and CTO Isaac
Rothenbaum.
Like all of the new wave of
job-hunting apps, Weave makes use of the résumé information people have
put on their LinkedIn profile, and yet its existence is premised on the
idea that the careers networking giant is at this point fundamentally
flawed.
To be clear, LinkedIn is the biggest player in the space, a 300 million-user behemoth that isn’t going away anytime soon. But the effort it takes to
identify and message influential people leaves an opening for Weave and
Coffee — apps aimed at young people looking for entry-level or freelance
gigs — to be used by job hunters in a complementary fashion.
A bigger problem with LinkedIn
might be the one facing companies looking to hire highly skilled talent.
It’s these entities that will ultimately be asked to pay for services
like Weave and Switch, and LinkedIn has become a difficult place for
them to reach the people they want to contact.
Maisie Devine, co-founder of the app Poacht,
explains that her co-founder Isaac Rothenbaum was so overwhelmed by
recruiters seeking his software development skills that he began to tune
them out entirely.
On their app, companies pay for the opportunity to connect with anonymous candidates who are passively looking for a new gig. "I think seven or eight years
ago, LinkedIn was probably akin to Poacht, but now it’s just a cesspool
of salespeople, recruiters, and people you don’t even know reaching out
to you for who knows what reason," Devine says. "What we’re doing at
Poacht is getting rid of all that noise."
The author’s profile on Coffee. (Aaron Taube/Business Insider)
Yet it remains to be seen whether Poacht, or any of these apps, will make it in the long run.
At present, none of them have
built any sort of major scale. With more than 75,000 users, Jobr is
several times bigger than any of the other swipe-for-jobs apps. And though all of the apps are
ostensibly for people in any industry, when we tried them out, most were
overwhelmingly populated with jobs and connections in the startup
technology space.
Nonetheless, the opportunity to make money is certainly there. It’s estimated that American companies spend more than $120 billion every year on
hiring and recruiting services, a fact that was no doubt on the minds
of investors when the online job posting and applicant tracking company
ZipRecruiter raised a whopping $63 million in August.
Eric Liaw of Institutional
Venture Partners, the venture capital firm that led ZipRecruiter’s
funding round, says that companies in the jobs space would be stupid to
ignore mobile users, but he remains skeptical as to whether job-hunting
will shift to phones and tablets as quickly as online dating did.
A job at Facebook listed on Jobr. (Aaron Taube/business Insider)
He points out that where Tinder
is an almost entirely visual process, hiring requires more text, which doesn't always look great on a phone. For instance, he says it’s
unlikely that many people will update their résumés or LinkedIn profiles
from their mobile devices. The swipe-for-jobs apps also face a hurdle in getting employers to consistently use their platform.
While most have a special
feature for hiring managers to let them use the app from desktop
computers, they still face stiff competition from the many other
channels companies are using to find talent. Several weeks ago,
Tinder-for-jobs aspirant Enjoyment announced it would be taking a new
direction because it couldn't engage enough businesses on its platform.
Still, buoyed by the success
stories of their early users, the founders we spoke with were confident
that seekers and hiring managers alike would take to their apps.
If nothing else, it won’t hurt job seekers to have another place to look.
"There are so many antiquated
processes associated with changing jobs, and we should be able to use
technology to tighten that up," says Devine, Poacht’s co-founder.
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